Challenge
Our client, a luxury perfume brand, sought a packaging solution that would reflect the elegance and sophistication of their product while aligning with their commitment to sustainability. The challenge was to design a sleek and minimalist packaging for their new perfume line that stood out on the shelf and provided a multi-sensory experience. Traditional printing methods, which often involve inks and chemicals, were not in harmony with the eco-friendly ethos of the brand. We needed to devise a solution that minimized environmental impact without compromising aesthetics, sensory engagement, or brand identity.
Luxe
Pure Elegance
Strategy
Our strategy centered on creating a visually striking, environmentally responsible packaging design that offered a comprehensive sensory experience. For the perfume bottle, we used recycled glass, crafting it to resemble a beautifully deformed crystal with a satin finish that offered both a slight reflective quality and a tactile surface. The spray nozzle was designed to produce a crisp sound reminiscent of ocean waves, enhancing the refreshing feeling.
Solution
The sleek, minimalist aesthetic of the bottle was complemented by the elegantly etched branding on the cardboard box. The laser etching technique allowed for precise and detailed inscriptions, adding a layer of sophistication and refinement. By avoiding the use of ink, we upheld the brand's commitment to sustainability.
Recycle Reuse
This design showcases our dedication to creating beautiful, environmentally responsible packaging that aligns with our client's values, recycle reuse and reduce.
Reduce
We chose high-quality cardboard for the packaging, ensuring it was fully recyclable, and utilized laser etching to inscribe the brand name and product details, eliminating the need for ink.
Client Feedback
"Collaborating with DDL has been an extraordinary experience. Their innovative approach to design perfectly captured the essence of Luxe. The team’s commitment to sustainability and their creative vision resulted in a stunning, eco-friendly packaging that exceeded our expectations. The recycled glass bottle and the meticulous laser etching are not only visually striking but also reflect our brand's values seamlessly. DDL’s dedication to excellence and their ability to merge elegance with environmental responsibility have truly set a new standard in luxury packaging. We couldn't be more thrilled with the outcome."
Lianne Wilson
CEO, Luxe